Is anyone actually loyal to a brand anymore?
Points programs everywhere. Loyalty almost nowhere.
Most of us carry a dozen loyalty cards and feel loyal to almost none of them. We switch for a coupon, a faster delivery or a better app.
Real loyalty was never about points. It came from a brand that kept its promise, again and again, until trusting it was easier than shopping around. Points are what companies offer when they can't offer that.
The brands people still defend at dinner parties have something in common: they stand for something specific and they don't cut corners where customers can feel it.
Still wondering
Which brand would you genuinely miss if it disappeared tomorrow?